Rated 5-Stars
Here are just some of the small businesses who have achieved record growth by partnering with us.
The Google Ads Systems We Use to Drive Leads
Google Search Ads
Local Service Ads
Call-Only Campaigns
Performance Max
Google Display
Google Search Campaigns
Google Ads Sprint
Google Ads Sprint is a 90-day program that combines campaign setup, ongoing optimization, and hands-free account management to ensure your ads deliver high-quality leads.
We handle the hard work, so you can focus on growing your business.
Price: $3,500
Speak To An Expert
Our Playbook
Our proven 4-step system for profitable Google Ads.
Step 1 — Discovery:
We audit your current marketing, your practice areas, and the intake process that turns calls into signed files.
Step 2 — Build:
Conversion tracking first, then campaigns built around your highest-value practice areas with a dedicated landing page for each.
Step 3 — Automate:
Missed-call text-back, SMS follow-up, and appointment reminders, so a slow response never costs you a client.
Step 4 — Report:
Plain-language monthly reports: leads, cost per lead, and signed files by source.
30-Day Guarantee
We Stand Behind Our Work
If you hire Playbook Digital and you’re not satisfied with our work in the first 30 days, we’ll refund your management fee. No questions asked. We’re building long-term partnerships with businesses we can genuinely help. If it’s not the right fit, we’d rather say so than hold onto your money.
Get Started Today
Book a free strategy call. We’ll review your goals, pinpoint your biggest opportunities, and map out a clear path to more qualified leads.
Based in Oakville or the west GTA? Our Google Ads agency in Oakville page covers how we work with businesses in this market.
Some Of Our Results
Real campaigns that reduce wasted spend, increase qualified leads, and drive revenue.
Case Study: 133 Leads in 7 Months
A Mississauga law firm spent $3,000 on Google Ads and got zero leads. 8 months later, the same channel was producing 19 leads each month at $86 per conversion.
Case Study: +171% More Leads
Playbook Digital delivered transformative results which helped contribute to $4.6M in revenue over 12 months for a client in manufacturing and construction services.
Case Study: +620% Revenue Growth
Playbook Digital’s strategic approach turned wasted spend into measurable success for this drywall repair client in the residential construction industry.
Frequently Asked Questions
We handle everything you need to get results—from strategy to execution. This includes:
Account setup or account clean up
Keyword research
Ad copywriting
Campaign setup and optimization
Conversion tracking
Monthly reporting and performance reviews
We also include landing page audits and can build pages for you if needed. We manage your campaigns like they’re our own—focused on lead quality, not just clicks.
We work primarily with service-based businesses investing $1,500 to $10,000 per month in Google Ads.
This range ensures enough data to generate consistent, high-quality leads.
If your monthly budget is lower, we can still run a strategy call to help determine whether Google Ads will realistically move the needle for your business before you spend money unnecessarily.
There’s no one-size-fits-all answer. Most of our clients start with $1,500 to $3,000 per month, but your budget depends on your industry, your service area, and how many leads you want. We help you find a realistic starting point based on your goals, then test and refine from there. The key is not just spending—but spending profitably. Our goal is to help you reach a point where you can confidently reinvest in growth.
Most service-based businesses begin seeing a meaningful increase in qualified leads within 2–4 weeks, and strong traction within 60–90 days.
Here’s the breakdown:
Week 1–2: Campaign setup, tracking, keyword research, negative keywords, ad copy, landing page alignment.
Week 2–4: Early optimization — removing wasted spend, refining targeting, improving ad quality, and stabilizing cost-per-click.
Month 2–3: Scaling what’s working — optimizing bids, expanding winning ad groups, improving ad relevance, and lowering cost per lead.
Google Ads is fast compared to SEO, but still requires enough data to optimize properly.
Most Playbook Digital clients hit their best results between Day 45 and Day 90.
We measure performance the same way service businesses do:
Qualified leads (calls, form fills, booked jobs)
Cost per lead (CPL)
Revenue generated
Return on ad spend (ROAS)
Lead quality and close rate (This tells us if we are sending you the right type of leads)
If you’re used to vague monthly Google Ads reports, this will feel completely different.
We write the ads, build the campaigns, and manage everything for you. If you already have a landing page, we’ll audit it and recommend improvements. If you don’t, we can design a high-converting landing page tailored to your business. The goal is to make the process as hands-off for you as possible while still delivering results.
Yes. We don’t believe in locking clients into long-term contracts. Our services are month-to-month, and you can pause or cancel with a simple email. We want you to stay because it’s working—not because you’re stuck.
Yes, 100%. We set everything up under your business account so you always have full ownership and access to your campaign data. Transparency and trust are a big part of how we work at Playbook Digital.
While we work with most service-based businesses, we have deep experience in:
Home services
Healthcare & clinics
Landscaping & exterior services
Local service-based SMBs
If you serve a local area and rely on booked appointments or inbound calls, Google Ads will work for you — and this is exactly who we build campaigns for.
We start with a free 30-minute strategy call. We’ll review your goals, look at what’s running now, and pinpoint your biggest opportunities. From there we map out a clear path to more qualified leads. You can take that plan and implement it yourself—or hire us to manage everything for you.