Get Clients with Google Ads

We handle everything you need to get results—from strategy to execution. This includes:

• Account setup or account clean up

• Keyword research

• Ad copywriting

• Campaign setup and optimization

• Conversion tracking

• Monthly reporting and performance reviews

We also include landing page audits and can build pages for you if needed. We manage your campaigns like they’re our own—focused on lead quality, not just clicks.

We work primarily with service-based businesses investing $1,500 to $10,000 per month in Google Ads.
This range ensures enough data to generate consistent, high-quality leads.

If your monthly budget is lower, we can still run a strategy call to help determine whether Google Ads will realistically move the needle for your business before you spend money unnecessarily.

There’s no one-size-fits-all answer. Most of our clients start with $1,500 to $3,000 per month, but your budget depends on your industry, your service area, and how many leads you want. We help you find a realistic starting point based on your goals, then test and refine from there. The key is not just spending—but spending profitably. Our goal is to help you reach a point where you can confidently reinvest in growth.

Most service-based businesses begin seeing a meaningful increase in qualified leads within 2–4 weeks, and strong traction within 60–90 days.
Here’s the breakdown:

• Week 1–2: Campaign setup, tracking, keyword research, negative keywords, ad copy, landing page alignment.

• Week 2–4: Early optimization — removing wasted spend, refining targeting, improving ad quality, and stabilizing cost-per-click.

• Month 2–3: Scaling what’s working — optimizing bids, expanding winning ad groups, improving ad relevance, and lowering cost per lead.

Google Ads is fast compared to SEO, but still requires enough data to optimize properly.
Most Playbook Digital clients hit their best results between Day 45 and Day 90.

We measure performance the same way service businesses do:

• Qualified leads (calls, form fills, booked jobs)

• Cost per lead (CPL)

• Revenue generated

• Return on ad spend (ROAS)

• Lead quality and close rate (This tells us if we are sending you the right type of leads)

If you’re used to vague monthly Google Ads reports, this will feel completely different.

We write the ads, build the campaigns, and manage everything for you. If you already have a landing page, we’ll audit it and recommend improvements. If you don’t, we can design a high-converting landing page tailored to your business. The goal is to make the process as hands-off for you as possible while still delivering results.

Yes. We don’t believe in locking clients into long-term contracts. Our services are month-to-month, and you can pause or cancel with a simple email. We want you to stay because it’s working—not because you’re stuck.

Yes, 100%. We set everything up under your business account so you always have full ownership and access to your campaign data. Transparency and trust are a big part of how we work at Playbook Digital.

While we work with most service-based businesses, we have deep experience in:

• Trades & contractors

• Home services

• Legal & professional services

• Healthcare & clinics

• Landscaping & exterior services

• Local service-based SMBs

If you serve a local area and rely on booked appointments or inbound calls, Google Ads will work for you — and this is exactly who we build campaigns for.

We start with a free 16-point audit of your digital marketing setup. Based on that, we’ll build a custom strategy plan showing exactly how we’d improve your results. You can take that plan and implement it yourself—or hire us to manage everything for you. Either way, you’ll leave with clarity and next steps.