Playbook Digital Blog

Articles to help you grow your business

6 Simple Numbers to Know If Your Digital Marketing Strategy Works?

By tracking your customer's journey, from first click to final payment, you can figure out exactly where to invest for the biggest return.

Reputation Management: How to Get More Customers with Google Reviews

Reputation management extends beyond collecting five-star ratings. It’s also about guiding the perception that customers form when they encounter your company name online.

Top 10 Digital Marketing Mistakes Contractors Make (and How to Fix Them)

By avoiding these common pitfalls and taking proactive steps, you’ll be well on your way to attracting higher-quality leads and scaling your business.

How to Get More Google Reviews for Your Service Business (and Why It Matters)

If you want to stand out in a highly competitive local market, waiting around for reviews isn’t enough.

How much should I spend on Google Ads?

In this guide, we’ll walk through the core components of Google Ads costs—including ad spend and management fees—and show you how to figure out the

The Ultimate Guide to Running Effective Google Ads for Local Service Businesses.

Google Ads is a powerful tool that can help you reach your target audience at the exact moment they’re searching for the services you sell.