Why Meta Ads
Your Customers Aren’t Always Searching
Your next customer could be scrolling Instagram tonight thinking about the kitchen they’ve wanted to renovate for three years.
Meta Ads let you reach people before they open Google and start comparing service providers.
With the right offer and the right ads, Facebook and Instagram can turn passive attention into qualified leads.
That’s where Playbook comes in.
Rated 5-Stars
Here are just some of the small businesses who have achieved record growth by partnering with us.
The Meta Ads Systems We Use to Drive Leads
Targeted Creative Assets
Continuous Testing
Tracking & Reporting
Meta Ads Sprint
Build a Facebook and Instagram advertising system designed to consistently generate qualified leads for your business.
Over 90 days, we’ll launch and optimize your Meta advertising system including your campaigns, tracking, and audiences.
You provide the photos and video. We handle the strategy, copy, campaign build, targeting, tracking and optimization.
$3,500 for the first 90 days
Then $500 each month for ongoing management.
Price: $3,500
Our Playbook
Our proven 4-step system for profitable Meta Ads.
Step 1 — Build:
Ad account, pixel, and Conversions API set up and mapped to your conversion events. Campaigns drafted for your service area.
Step 2 — Launch:
Campaigns go live once tracking is confirmed and your creative is briefed and approved.
Step 3 — Optimize:
Budget, audiences, and creative adjusted weekly against real lead data, so spend moves toward what earns calls.
Step 4 — Manage:
Ongoing management at $500/month, with the same monthly reporting as our Google Ads clients.
30-Day Guarantee
We Stand Behind Our Work
If you hire Playbook Digital and you’re not satisfied with our work in the first 30 days, we’ll refund your management fee. No questions asked. We’re building long-term partnerships with businesses we can genuinely help. If it’s not the right fit, we’d rather say so than hold onto your money. This guarantee applies to recurring ad management.
Try Meta Ads
Book a free 30-minute strategy call. We’ll look at what you’re selling, who you’re trying to reach and what a customer is worth to determine whether Facebook and Instagram ads are a good fit.
If they are, we’ll show you how we’d approach your campaigns and what we’d recommend investing to get started.
Frequently Asked Questions
Yes. Playbook writes the ad copy, plans the creative tests, and briefs the shots, but the photos and video of your finished work come from you. Homeowners respond to real jobs in your own market, and nobody can supply that footage but you. If you’re mid-project or have a recent job with strong before-and-after shots, that’s usually enough to start.
$1,000 a month is the practical floor for Meta to gather enough data to optimize toward real leads instead of guessing. Below that, the algorithm doesn’t see enough clicks and conversions to tell which audience or creative is working. The spend goes directly to Meta, and it’s separate from the management fee.
Both, from one campaign. Meta ad campaigns run across Facebook and Instagram feeds, Stories, and Reels from a single ad set, and the platform shows each ad where it performs best. For trades businesses, Instagram often carries more of the visual, jobs-in-progress content homeowners respond to, but we let the data decide the split rather than picking one platform upfront.
The first few weeks are a learning period, while Meta tests audiences and creative to find what earns a call. You’ll see the real numbers — leads, cost per lead, and where they came from — starting in week one, reported as they happen. The 90-day sprint gives the account a full cycle to be judged on, rather than a partial snapshot.
Yes. Running ads through your Facebook page and Instagram account keeps every lead, comment, and message tied to your business. We’ll ask for admin or partner access during onboarding, set up the ad account and pixel under your business, and hand over full access if you ever leave.
Once the sprint ends, the account moves into ongoing management at $500/month plus the $1,000/month minimum ad spend to Meta. By then we’ve usually found the audiences and creative angles that produce leads, so the focus shifts from testing to scaling what works and refreshing creative as it wears out.
Yes. Meta Ads runs standalone: $3,500 for the first 90 days, then $500/month, with $1,000/month minimum ad spend, paid directly to Meta. There’s no requirement to also run Google Ads first. It’s the right move if referrals have slowed and you want a pipeline building in the background, or your search visibility is already covered. Most trades businesses eventually add Google too, once Meta is proven.
Boosting a post shows it to whoever Facebook feels like showing it to, with no targeting, no tracking, and no way to know if it produced a lead. A real Meta Ads campaign targets homeowners in your service area who match your best customers, tracks what happens after they click, and tests which photo or video actually earns a call. That’s the difference between hoping for a lead and building a system to produce one.
Yes, if you’re a renovation contractor, kitchen and bath remodeler, deck builder, roofer, electrician, plumber, HVAC company, or landscaper with finished work to show. It’s not the right fit yet if your monthly ad spend can’t cover the $1,000 Meta minimum, you have no photos or video of your own work to build campaigns around, or your business operates in Quebec. Outside those cases, most trades are a good match.