Websites Ready For Ads
More than 60% of Playbook Digital’s clients need some form of website work when they come to us.
Before we can run Google Ads or build a predictable lead-generation system, you need a website that clearly explains what you do, earns trust and makes it easy for potential customers to contact you.
Website as a Service is built for local service businesses that need a professional website without hiring an in-house team or dealing with the technical work.
You run the business. We run the website
Starting at $500
Not sure yet? Talk to us.
Rated 5-Stars
Here are just some of the small businesses who have achieved record growth by partnering with us.
Who Owns It, and Why That's the Deal
Playbook Digital designs, builds and owns the website. You license it for as long as your subscription remains active. But the real question isn’t simply who owns the website, it’s who is responsible for keeping it working.
Even a website you own outright still needs hosting, security updates, maintenance, uptime monitoring and someone to call when a form quietly stops working. With Website as a Service, all of that is our responsibility for as long as we work together.
Your domain, logo, brand assets, original copy, photography and every lead the website generates remain yours. Playbook Digital owns the website itself; everything you bring to it and everything your business gets from it belongs to you.
What It Costs, and What You're Actually Paying For
Website as a Service costs $500 to get started, then $199 a month for up to 7 pages, on a 12-month minimum term, then month-to-month. Playbook Digital designs, builds and owns the website; you license it for as long as you’re a client, and you can buy it outright at any time for a flat $3,000.
Buying it outright. Want to own the site instead? You can buy it any time for a flat $3,000 plus tax, no matter how long you’ve been a client. Buying it out ends the service: hosting, security, maintenance, monitoring and support all stop, and keeping the site running becomes your responsibility. $500 to start plus a $3,000 buyout comes to $3,500 total for a finished, live, working website. That’s less than most agencies charge to build one from scratch.
| Traditional website build | Website as a Service | |
|---|---|---|
| Upfront cost | Thousands of dollars | $500 |
| After launch | Hosting, security and updates are on you | We handle hosting, security and updates for $199/month |
| Own it outright | Yes, from day one | Any time, for a flat $3,000 |
What's Not Included
- Blog content. We don’t write or publish blog posts at any tier. Blog strategy and content are covered by SEO + AEO.
- Advertising. Running Google Ads or Meta Ads isn’t part of this plan. See Google Ads.
- Redesigns and new pages beyond your monthly 30-minute update allowance.
- Custom functionality: calculators, client portals, booking systems, online stores.
- CRM setup and marketing automation projects.
Want to own a custom website outright from day one instead of a managed subscription? A custom WordPress build is the other option.
What's Included in Website as a Service
- Seven pages. Home, About, Contact, and 4 service pages.
- On-page SEO. Technical best practices to help you rank in Google search.
- AEO. Everything you need to be able to be cited and mentioned in AI search.
- Lead forms: Custom forms on the footer and contact page to capture leads.
- Hosting: We keep your website up and running.
- Your original images, graphics, and words.
The two parts:
Getting Live: What the $500 Setup Covers
- Website strategy, design and development
- Content structure, on-page SEO and lead-capture setup
- Analytics, Search Console and CRM/form connection
- Domain connection, launch and pre-launch testing
Staying Live: What $199/Month Covers
- Managed hosting, SSL and CDN
- Security, dependency and framework maintenance
- Uptime, error and lead-form monitoring
- Up to 30 minutes a month of minor content updates: small text, link, image or contact-detail changes. New pages and redesigns aren’t part of this allowance.
Is Website as a Service Right for You?
Website as a Service is built for contractors, home service and trade companies, law firms, clinics, consultants, and other local professional service businesses that rely on their website to generate leads, build trust and answer questions before the phone rings.
It’s a fit if:
- You want a professional site live without a large upfront bill
- You’d rather not think about hosting, security or updates once it’s live
- Your website’s job is leads and trust, not custom software
- Up to 7 pages covers what you need: home, about, services, contact and a few more
Need more than 7 pages, or something more custom, like a booking system, a client portal, or an online store? Get in touch and we’ll point you to the right option.
Fill out the form and we’ll call you back the same day to walk through what your current website is doing for you and what a managed one would change. If it isn’t the right fit, we’ll tell you that too.
Working With Playbook
Here’s what happens after you reach out.
Step 1: Discovery.
We map out your services, your service area, and what your website needs to do for the business.
Step 2: Design and build.
We design and build your site, up to 7 pages, with lead capture, analytics and tracking set up from day one.
Step 3: Launch.
We connect your domain, test everything, and take the site live.
Step 4: Managed.
Hosting, security, monitoring and minor updates are handled for as long as you’re a client.
Ready to Get Started?
A professional website, live without a four-figure bill, hosted, secured and kept current for as long as you need it. $500 to start, then $199 a month.
Frequently Asked Questions
No. Playbook Digital designs, builds and owns the website, and you license it for as long as your subscription is active. That’s why it costs $500 to start instead of $3,000 or more. You’re paying for ongoing management. If you’d rather own it outright, see the next question.
You can buy the website any time for a flat $3,000 plus tax, no matter how long you’ve been paying the monthly fee. Combined with the $500 setup, that’s $3,500 total to own a finished, live, working website. Buying it out ends the service: hosting, security, maintenance, monitoring and support all stop, and keeping the site running becomes your responsibility.
If you cancel without buying the website out, it comes offline. We’ll give you written notice before that happens and export your own content, images and lead data so you keep what’s yours, but the website itself doesn’t transfer unless you take the buyout.
Managed hosting, SSL and CDN, security and framework maintenance, uptime and lead-form monitoring, and up to 30 minutes of minor content updates a month: small text, image, link or contact-detail changes. New pages and redesigns aren’t part of that allowance.
No. Website as a Service doesn’t include blog writing or SEO work at any tier. That’s covered by our SEO + AEO service.
Up to 7 pages on this plan, enough for most local service businesses: home, about, services, contact and a few more. If your site needs more room, get in touch and we’ll talk through the right option.
Yes. A 12-month minimum term, then month-to-month after that.