These Terms and Conditions (“Terms”) govern the use of the website at playbookdigital.ca (the “Website”) and all services provided by Playbook Digital Inc. (“Playbook Digital,” “Playbook,” “Agency,” “we,” “us,” or “our”), a company based in Oakville, Ontario, Canada.

By engaging Playbook Digital for services, signing a Master Services Agreement (“MSA”) or Statement of Work (“SOW”), submitting a form on the Website, or otherwise using the Website, you (“Client,” “you,” or “your”) agree to these Terms. If you are agreeing on behalf of a company or other legal entity, you confirm that you have the authority to bind that entity, and “you” refers to that entity.

If you do not agree to these Terms, do not use the Website and do not engage Playbook Digital’s services.

Part 1 — General Terms

1. Definitions

• “Agreement” means, collectively, the Master Services Agreement, any Statement of Work signed by both parties, and these Terms.
• “Services” means any service Playbook Digital provides to a Client, including paid media management, SEO and AEO, Website as a Service, CRM and SMS lead response, education products, or any consulting, strategy, or one-off project.
• “Ad Spend” means amounts a Client pays directly to an advertising platform (such as Google, Meta, or LinkedIn) to run advertising campaigns.
• “Written approval” and “written notice” are defined in Section 12 below.
• “Client” means the individual or business entity that has engaged Playbook Digital for Services, or that submits a form or otherwise transacts with the Website.

2. Acceptance and Authority to Bind

By signing an MSA or SOW, or by otherwise engaging Playbook Digital’s Services, the individual doing so represents that they have the authority to bind the Client to these Terms and to the Agreement. Playbook Digital is entitled to rely on that representation without further verification.

3. Order of Precedence

Where a signed MSA and SOW exist between Playbook Digital and a Client, the terms of that signed MSA and SOW govern the engagement. These Terms apply to fill any gap the signed MSA and SOW do not address, and apply in full to any use of the Website or engagement that is not covered by a signed MSA and SOW. In the event of a direct conflict between a signed MSA/SOW and these Terms, the signed MSA/SOW controls.

4. Fees, Billing, HST, Late Interest, Failed Payment, and Price Changes

• Fees for each Service are set out in the applicable Schedule in Part 2 and confirmed in the Client’s SOW or proposal. All fees are in Canadian dollars (CAD) unless stated otherwise, and are subject to applicable taxes, including HST, which will be added to invoices where required by law.
• Payments are due within 7 days of the invoice date, unless the signed SOW states a different due date.
• A late payment incurs interest at a rate of 5% per month on the outstanding balance until paid in full.
• If a payment is 15 days or more overdue, Playbook Digital may suspend any combination of web hosting, web support, advertising management, conversion tracking, workflow automation, and software integrations, without further notice, until the account is brought current.
• Playbook Digital may change its fees for future terms or renewal periods by giving the Client at least 30 days’ written notice. A price change does not apply retroactively to fees already invoiced.
• Ad Spend is not a fee Playbook Digital charges or collects. See Section 8.

5. Term, Renewal, Cancellation, and Suspension for Non-Payment

• Each engagement runs for the term stated in its SOW. Unless the SOW states otherwise, the standard shape is a minimum term followed by a trial or evaluation period, after which either party may end the engagement or the parties may mutually agree to continue for the balance of the term, as set out in the SOW.
• After the minimum term stated in the SOW has elapsed, either party may terminate the engagement with a minimum of 15 days’ written notice. The Client remains responsible for payment for all Services rendered up to the effective date of termination.
• Non-payment more than 15 days past due entitles Playbook Digital to suspend Services as described in Section 4, and, where the applicable Schedule so provides, to take further action described in that Schedule (for example, taking a website offline under Schedule C).
• Cancellation terms specific to a Service — including any early-cancellation charge — are set out in that Service’s Schedule in Part 2.

6. Client Responsibilities

The Client agrees to:

• Provide timely access to the accounts, assets, and information Playbook Digital reasonably needs to perform the Services.
• Review and approve deliverables and requested approvals in a timely manner.
• Provide accurate, current information and prompt feedback where requested.
• Where the engagement includes paid advertising, provide valid payment authorization for Playbook Digital to act as the Client’s agent in making media buys, and fund the advertising platform directly and on time.
• Where reasonably requested, provide a testimonial of the Services, which Playbook Digital may use in a case study or for promotional purposes, subject to Section 11 (Portfolio and Case Study Rights).
• Comply with the acceptable use terms in Section 26 when using the Website.

Delays caused by the Client’s failure to meet these responsibilities may delay delivery of the Services, and do not extend any deadline Playbook Digital is otherwise working toward or excuse payment.

7. Third-Party Platforms

Services may involve third-party platforms the Client does not control and Playbook Digital does not own or operate, including but not limited to Google, Meta, LinkedIn, advertising networks, hosting providers, domain registrars, CRM platforms, and messaging carriers. Playbook Digital is not responsible for the availability, policies, pricing, outages, account suspensions, or algorithm or policy changes of any third-party platform. Where a third-party platform takes an action affecting the Client’s account or campaigns — including suspending an ad account, changing its policies, or rejecting an ad — Playbook Digital will provide reasonable assistance but cannot guarantee a particular outcome.

8. Ad Spend Is Not a Fee

Where a Service involves paid advertising, the Client pays Ad Spend directly to the advertising platform. Playbook Digital does not invoice for, collect, hold, or have custody of Ad Spend at any time, and Ad Spend is separate from and in addition to any management fee, sprint fee, or setup fee charged by Playbook Digital. References elsewhere in these Terms or in a Schedule to “fees paid to Playbook Digital” do not include Ad Spend.

9. No Guarantee of Results

Playbook Digital does not guarantee any specific result, ranking, amount of traffic, number or volume of leads, cost per lead, conversion rate, or return on investment (“ROI”) from any Service. Marketing outcomes depend on factors outside Playbook Digital’s control, including market conditions, competitor activity, the Client’s own offer, pricing, service delivery, website content supplied or approved by the Client, and the policies and algorithms of third-party platforms. Nothing in these Terms, in any Schedule, in a proposal, in a report, or in any communication from Playbook Digital should be read as a promise of a specific outcome.

10. The 30-Day Money-Back Guarantee

This guarantee applies only where the engagement covers recurring advertising management (Google Ads, Meta Ads, or LinkedIn Ads). It does not apply to Website as a Service, SEO + AEO, consulting, one-off projects, SMS and CRM automation, or education products. Where an engagement bundles qualifying advertising management with a non-qualifying Service, the guarantee reaches only the advertising management portion of the first invoice.

The Client may obtain a refund of the amounts paid on the first invoice issued for the qualifying advertising management engagement by giving Playbook Digital written notice within 30 days of the date that first invoice fell due. The refund covers all fees paid directly to Playbook Digital on that invoice, including any sprint fee, setup fee, and management fee. The refund does not cover Ad Spend, which the Client pays directly to the advertising platform and which Playbook Digital does not hold at any time. This guarantee applies to the first invoice only and is not available on any subsequent invoice.

Upon Playbook Digital issuing the refund:

• This Agreement, for the qualifying engagement, terminates immediately.
• The Client’s access to Playbook Digital-managed accounts and assets ends.
• The Client forfeits all right, title, and interest in the work performed and in any assets developed by Playbook Digital on the Client’s behalf under that engagement.

Refunds are issued to the original payment method within 14 days of Playbook Digital receiving the request.

11. Intellectual Property

Except as otherwise stated in a Schedule (see, in particular, Schedule C for Website as a Service), any intellectual property Playbook Digital creates in the course of providing Services — including ad creative, campaign structures, landing page copy, and marketing assets — remains the property of Playbook Digital until the Client has paid in full for the engagement under which it was created, at which point ownership transfers to the Client, except for:

• Playbook Digital’s own pre-existing tools, templates, frameworks, methodologies, and know-how, which Playbook Digital may reuse and improve across engagements and which never transfer to any Client; and
• third-party assets licensed to Playbook Digital rather than owned outright (such as stock photography, fonts, and licensed software), which remain subject to their own licence terms and do not transfer.

12. Portfolio and Case Study Rights

Playbook Digital may reference the Client’s name, logo, industry, and the general nature of the Services provided, and may use anonymized or aggregate results, in its portfolio, on the Website, and in sales and marketing materials, unless the Client objects in writing. Playbook Digital will not publish a Client’s specific financial figures, account data, or a detailed case study naming the Client without the Client’s written approval as described in Section 15.

13. Confidentiality

Each party agrees to keep confidential any proprietary, non-public information disclosed by the other party in the course of the engagement, and to use it only for the purposes of the engagement. This obligation does not apply to information that is or becomes publicly available through no fault of the receiving party, was already lawfully known to the receiving party, or is required to be disclosed by law. This obligation survives termination of the Agreement.

14. Privacy and PIPEDA

Playbook Digital collects and uses personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Playbook Digital’s Privacy Policy, available at https://playbookdigital.ca/privacy-policy/. The Privacy Policy is incorporated into these Terms by reference and governs how Playbook Digital collects, uses, discloses, and protects personal information.

15. What Counts as Written Approval

Where these Terms or a Schedule require the Client’s “written approval,” “written notice,” or “written consent,” that requirement is satisfied by:

• an email from an authorized Client contact to Playbook Digital;
• a message in a shared project, portal, or collaboration tool used for the engagement; or
• a signed document, whether physical or electronic (including electronic signature).

A verbal approval, an approval implied from silence, or an approval given by someone who has not been identified to Playbook Digital as an authorized Client contact does not satisfy this requirement.

16. Limitation of Liability

To the maximum extent permitted by law, Playbook Digital’s total liability to the Client arising out of or related to the Agreement, whether in contract, tort, or otherwise, is limited to the total fees actually paid by the Client to Playbook Digital under the engagement giving rise to the claim, excluding Ad Spend. In no event will Playbook Digital be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits or lost business opportunity, even if advised of the possibility of such damages.

17. Indemnity

The Client agrees to indemnify and hold Playbook Digital harmless from any claim, loss, liability, or expense (including reasonable legal fees) arising from: the Client’s breach of the Agreement; content, copy, images, or other material the Client supplies or approves; the Client’s use of the Services in violation of applicable law; or the Client’s violation of a third-party platform’s terms of service.

18. Warranty Disclaimer

Except as expressly stated in the Agreement, the Services and the Website are provided “as is” and “as available,” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Playbook Digital does not warrant that the Services will be uninterrupted, error-free, or free of all vulnerabilities, or that any third-party platform will continue to operate on the same terms.

19. Termination

Either party may terminate the Agreement as described in Section 5 or in the applicable Schedule. Playbook Digital may also terminate an engagement immediately, on written notice, if the Client fails to pay an invoice within 30 days of its due date, materially breaches the Agreement and does not cure the breach within 10 days of written notice, or uses the Services for an unlawful purpose. On termination, the Client remains responsible for payment for Services rendered and, where applicable, fees or spend committed before the termination date, and any accrued rights and obligations (including confidentiality, intellectual property, indemnity, and limitation of liability) survive termination.

20. Force Majeure

Neither party is liable for a delay or failure to perform caused by circumstances beyond its reasonable control, including natural disaster, act of government, war, labour dispute, internet or telecommunications failure, or a third-party platform outage or policy change. The affected party will notify the other and resume performance as soon as reasonably possible.

21. Assignment

The Client may not assign or transfer the Agreement without Playbook Digital’s prior written consent. Playbook Digital may assign the Agreement in connection with a merger, acquisition, or sale of substantially all of its assets, on notice to the Client.

22. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

23. Governing Law

These Terms and the Agreement are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-law principles.

24. Dispute Resolution

Before commencing formal legal proceedings, the parties agree to attempt in good faith to resolve any dispute arising out of the Agreement through direct negotiation between authorized representatives. If the dispute is not resolved within 30 days of one party notifying the other in writing of the dispute, either party may pursue any remedy available to it. The courts of Ontario have exclusive jurisdiction over any dispute that is not resolved through negotiation, and the parties attorn to that jurisdiction.

25. Changes to These Terms

Playbook Digital may update these Terms from time to time. The “Last updated” date at the top of this page reflects the most recent revision. A change to these Terms does not alter the terms of a Client’s already-signed MSA or SOW, which continue to be governed by their own terms and by Section 3 (Order of Precedence). Continued use of the Website after a change to these Terms constitutes acceptance of the updated Terms.

26. Website Acceptable Use

When using the Website, you agree not to: use it for an unlawful purpose; attempt to gain unauthorized access to any part of the Website or its underlying systems; interfere with or disrupt the Website’s operation, including by introducing malware or attempting a denial-of-service attack; scrape or harvest data from the Website other than through a legitimate, permitted method; or submit false or misleading information through a form on the Website. Playbook Digital may suspend or restrict access to the Website for any user who violates this section.

27. Contact

Questions about these Terms can be directed to Playbook Digital Inc., Oakville, Ontario, at the contact details listed on the Website’s Contact page.

Part 2 — Service Schedules

Each Schedule below applies in addition to Part 1 for the Service it names. Where a Schedule conflicts with Part 1 on a matter specific to that Service, the Schedule governs for that Service.

Schedule A — Paid Media (Google, Meta, LinkedIn)

1. Scope. Playbook Digital provides done-for-you management of paid advertising campaigns on Google Ads, Meta Ads, and/or LinkedIn Ads, as specified in the Client’s SOW. This may include campaign setup, keyword and audience research, ad creative and copy, conversion tracking, optimization, and reporting.
2. Ad Spend. The Client funds Ad Spend directly to the advertising platform. Playbook Digital does not invoice for or hold Ad Spend. Recommended minimum monthly Ad Spend, where an engagement includes the platform, is $1,500 CAD for Google Ads and $600 CAD for Meta Ads; a lower budget may limit the platform’s ability to generate reliable data and Playbook Digital’s ability to optimize effectively. The minimum monthly Ad Spend for LinkedIn Ads is $2,500 CAD, reflecting LinkedIn’s higher cost per click.
3. Fee structure. Where the SOW does not state a fixed fee, ad account management for accounts spending under $3,000 CAD per month in Ad Spend is billed at a base fee of $500/month. At $3,000 CAD or more in monthly Ad Spend, the management fee is 20% of the monthly Ad Spend, rounded down to the nearest $500. Any sprint or setup fee is stated separately in the SOW.
4. Term structure. New engagements typically run on an initial evaluation period (commonly 90 days) during which either party may end the engagement, followed by conversion to a standard term (commonly 12 months), exitable by either party with 15 days’ written notice once the evaluation period has ended, as set out in the SOW.
5. Account access. The Client authorizes Playbook Digital to act as its agent for the purpose of setting up and managing advertising campaigns, and to make media buys on the Client’s behalf using payment information the Client provides directly to the advertising platform.
6. No guarantee of results. Section 9 of Part 1 applies. Playbook Digital does not guarantee lead volume, cost per lead, ranking, click-through rate, or ROI.
7. 30-day money-back guarantee. Section 10 of Part 1 applies to this Service.
8. Platform risk. Section 7 of Part 1 applies. Ad accounts remain subject to the advertising platform’s own policies, and Playbook Digital is not responsible for a platform-side account suspension, rejection, or policy change, though it will provide reasonable assistance to resolve one.

Schedule B — SEO + AEO

1. Scope. Playbook Digital provides search engine optimization and answer engine optimization services, which may include technical SEO, content strategy, on-page optimization, local SEO, citation building, and reporting, as specified in the Client’s SOW. SEO is sold only as part of this combined SEO + AEO service, not as a standalone SEO engagement.
2. Fee. Billed monthly, as stated in the Client’s SOW. Engagements typically begin with an initial 90-day sprint period before continuing at the standard monthly rate.
3. Timeline. Organic search and AI-answer visibility improvements typically take 60–90 days or longer to become measurable, and results compound over a longer period than that. Because results take this long to show, the 30-day money-back guarantee in Section 10 of Part 1 does not apply to this Service.
4. No guarantee of results. Section 9 of Part 1 applies in full. Playbook Digital does not guarantee a specific ranking, ranking position, amount of organic traffic, or number of leads from organic or AI search.
5. Content ownership. Content Playbook Digital writes and publishes for the Client under this Service transfers to the Client on the same basis as Section 11 of Part 1.
6. Client cooperation. Timely feedback, approvals, and access to the Client’s website and analytics accounts are required for Playbook Digital to perform this Service, per Section 6 of Part 1.

Schedule C — Website as a Service (WaaS)

This Schedule governs any website Playbook Digital designs, builds, hosts, or maintains for the Client under the Website as a Service offer.

1. Ownership

Playbook Digital owns the website — its source code, design, and build. The Client holds a non-exclusive licence to use the website only for as long as its WaaS subscription remains current and in good standing. This licence does not transfer ownership of the website to the Client under any circumstance other than a completed buyout under Section 5 of this Schedule.

2. Fees and Term

• Setup fee: $500 CAD, plus applicable tax, charged once before the build begins. This fee is not refundable once the build is underway and is not a deposit toward the monthly fee.
• Monthly fee: $199 CAD, plus applicable tax, for up to 12 pages, billed monthly beginning at launch.
• Minimum term: 12 months from launch, then month-to-month until cancelled.
• Early cancellation: A Client who cancels before the 12-month minimum term is complete owes the remaining monthly fees for the balance of that term, unless the Client instead completes the buyout described in Section 5, which satisfies any remaining-term obligation in full.
• Page definition: A “page” is every distinct URL with its own content — including the home page, about page, contact page, each service page, each location page, the blog index, and legal pages. Individual blog posts are not included (Section 4 of this Schedule), and do not count against the page limit for that reason. Variants of an existing page, thank-you/confirmation pages, and the 404 page do not count. A campaign landing page counts as a page.
• The website goes offline if the subscription ends without a buyout completed. This applies whether the subscription ends by cancellation or by non-payment. See Section 6 below for the procedure Playbook Digital follows before that happens, and Section 5 for the buyout that avoids it.

3. What This Fee Covers

The setup fee covers website strategy, design, and development; content structure, on-page SEO, and lead-capture setup; analytics, Search Console, and CRM/form connection; and domain connection, launch, and pre-launch testing.

The monthly fee covers managed commercial hosting, SSL, and CDN; security and dependency maintenance; uptime, error, and lead-form monitoring; maintenance of existing analytics and CRM connections; version-controlled recovery of the website’s code; and up to 30 minutes of minor content updates per month (does not accumulate or roll over — covers small text, link, image, staff-detail, or contact-information changes only).

The fee does not cover: website redesigns or new sections; new pages beyond the plan’s page allowance; custom calculators, portals, dashboards, or other applications; copywriting, photography, video, or graphic design; ongoing SEO, AEO, content creation, or link building; paid advertising management; CRM design, sales automation, or email campaign management; e-commerce operations; domain registration or renewal; or third-party subscription fees. Work beyond scope is quoted separately or billed at Playbook Digital’s current hourly rate with the Client’s approval.

4. Blog Content Is Not Included

No blog content is included in the WaaS monthly fee, at any tier. The blog index counts as one page against the plan’s page limit, but Playbook Digital does not write or publish blog posts as part of this Service. Blog strategy, writing, and publishing are part of the separate SEO + AEO service (Schedule B).

5. Buyout

The Client may buy the website outright at any time for a flat $3,000 CAD, plus applicable tax. This amount does not decrease with tenure and is not reduced by the setup fee or by monthly payments already made.

A completed buyout ends the WaaS service in full. From the effective date of the buyout, Playbook Digital no longer provides hosting, security maintenance, dependency maintenance, uptime or error monitoring, form monitoring, deployments, rollbacks, updates, or support of any kind for the website. The Client becomes solely responsible for hosting, securing, and maintaining the website going forward, and must arrange its own hosting and developer resources before the buyout takes effect. The buyout transfers the Client’s own website (its code as built for the Client); it does not transfer Playbook Digital’s underlying starter template, shared design system, or reusable components, and does not transfer third-party assets licensed rather than owned outright (such as stock photography or paid fonts).

Completing the buyout satisfies any remaining early-cancellation obligation under the minimum term in full — Playbook Digital will not charge both the buyout and a remaining-term amount.

6. What Happens on Cancellation or Non-Payment (No Buyout)

If the WaaS subscription ends without a buyout — by cancellation or by non-payment — the website is taken offline. Nothing is transferred to the Client. Before taking the website offline, Playbook Digital will:

1. Confirm the account is genuinely overdue or properly cancelled, and that notice reached an authorized Client contact.
2. Give the Client written notice with a stated takedown date.
3. Offer the buyout described in Section 5 as an alternative to takedown, in that same notice.
4. Export and make available to the Client its own material — its copy, its images, and its lead and form-submission data — regardless of the reason for the cancellation. This material belongs to the Client (Section 7 of this Schedule) and is provided whether or not it is requested.
5. Disconnect the website at the Playbook Digital-managed project only. Playbook Digital will not alter the Client’s domain, DNS zone, or email records (MX, SPF, DKIM, or DMARC) in the course of a takedown.
6. Retain the underlying project and code repository for a reasonable retention period before any deletion, rather than deleting them immediately.

7. What the Client Owns

Regardless of who owns the website itself, the Client owns and retains:

• Its own content, copy, and brand assets (logo, brand guidelines, and any photography or video it supplies or that was licensed specifically to it).
• Its domain — the Client is, and remains, the registrant of its own domain, registered and renewed in an account the Client controls. Playbook Digital does not register a Client’s domain in its own name or in an employee’s personal account.
• Its lead, form-submission, and CRM data, which is exported and made available to the Client on request, including at cancellation or takedown (see Section 6.4 above).

8. Domain and DNS

The Client’s domain stays in a Client-controlled registrar account at all times. Where Playbook Digital needs to make a DNS change to connect or maintain the website, it will show the Client the current DNS zone and obtain the Client’s approval before making the change, following Playbook Digital’s standard DNS change procedure. Playbook Digital will not change nameservers or delete or replace an unfamiliar DNS record without first determining its purpose, and will not alter the Client’s email-related DNS records (MX, SPF, DKIM, DMARC) as part of website work.

9. No 30-Day Money-Back Guarantee

The guarantee in Section 10 of Part 1 does not apply to this Service. This Schedule and Section 2 above set out the WaaS-specific fee, term, cancellation, and buyout terms in full.

Schedule D — CRM and SMS Lead Response

1. Scope. Playbook Digital may configure and manage a CRM and/or an SMS-based lead response system for the Client, which may include missed-call text-back, lead confirmation messages, appointment reminders, quote follow-up, and related automation, as specified in the Client’s SOW.
2. Consent is the Client’s responsibility. The Client is responsible for ensuring it has the legally required consent to send SMS and other electronic messages to its own leads and customers, in compliance with Canada’s Anti-Spam Legislation (CASL) and, for messaging infrastructure subject to it, U.S. A2P 10DLC carrier registration requirements. An inbound inquiry (such as a missed call) may support implied consent for a direct reply to that inquiry, but express consent is generally required for marketing messages such as review requests and re-engagement campaigns. Playbook Digital will build consent capture into workflows it configures by default, but this Schedule is not legal advice, and the Client should confirm its own compliance obligations with its own counsel before launching any marketing message sequence.
3. Opt-out handling. All messaging workflows Playbook Digital configures will honour STOP and HELP requests in accordance with carrier and legal requirements. The Client must not instruct Playbook Digital to configure a workflow that overrides or ignores an opt-out request.
4. Deliverability is not guaranteed. Message deliverability depends on carrier filtering, message content, sending patterns, and factors outside Playbook Digital’s control. Playbook Digital follows recommended practices to reduce filtering (including avoiding shortened links and keeping messaging conversational) and monitors delivery, but does not guarantee that any message will be delivered, read, or result in a response.
5. Support commitment. Playbook Digital commits to daily delivery monitoring and a same-business-day response to a reported delivery failure. Playbook Digital does not offer a defined response-time service level agreement or a per-incident service credit for this Service, beyond the remedies otherwise available under the Agreement.
6. Fees. As stated in the Client’s SOW. Where this Service is bundled with paid media management, the 30-day money-back guarantee in Section 10 of Part 1 reaches only the paid media management portion of the first invoice, and does not extend to CRM or SMS setup or management fees.

Schedule E — Free Tools and the Strategy Session

1. Scope. Playbook Digital offers certain tools and consultations at no charge, including a marketing ROI calculator, a diagnostic quiz, and a free marketing strategy session (a single consultation call).
2. No fee, no guarantee of results. These offerings are provided free of charge and are provided “as is.” Any output — including a calculator result, a quiz result, or observations made during a strategy session — is for general informational purposes only, is based solely on the information the Client provides, and does not constitute a guarantee, audit, or professional opinion on which the Client should rely without independent verification. Section 9 of Part 1 (No Guarantee of Results) applies.
3. Not a scoped deliverable. A free tool or the free strategy session is an acquisition offer, not a deliverable owed as part of any paid engagement. It does not create an ongoing professional or advisory relationship, and the 30-day money-back guarantee in Section 10 of Part 1 does not apply because no fee is charged.
4. Email consent. Using a free tool that requests an email address requires the Client’s consent to receive related follow-up communications, in accordance with the Privacy Policy and CASL. The Client may unsubscribe from marketing email communications at any time.

Schedule F — Education Products

1. Scope. Playbook Digital offers education products for local service business owners, including a self-paced online course and a paid community, as described on the Website at the time of purchase.
2. Access. Access to a purchased course or community is personal to the purchasing individual or, where purchased on behalf of a business, to the individuals that business authorizes. Access credentials must not be shared outside the purchasing individual or authorized business users. Playbook Digital may suspend access for a violation of this Schedule or of Section 26 of Part 1.
3. No guarantee of results. Course and community content is educational. Section 9 of Part 1 applies in full: Playbook Digital does not guarantee that a Client who completes the course or participates in the community will achieve any particular business or marketing result.
4. All sales are final. Purchases of the course and of the paid community are non-refundable. Because course and community materials are delivered digitally and are accessible immediately on purchase, no refund is provided once a purchase is complete. The 30-day money-back guarantee in Section 10 of Part 1 applies only to recurring advertising management and does not apply to the course, the community, or any bundle of the two.
5. Cancellation of the paid community. The paid community is billed on a recurring basis. The Client may cancel at any time; cancellation takes effect at the end of the then-current billing period, and no partial-period refund is provided.
6. Intellectual property. Course and community materials remain the property of Playbook Digital. Purchasing access grants the Client a personal, non-transferable licence to use the materials for its own business purposes. The Client may not resell, redistribute, or publicly republish course or community materials.